Portuguese Consumers choose Riberalves as their favorite codfish brand


The “Marcas de Confiança 2016” (“Trustworthy brands 2016”) survey, the most comprehensive market research focusing on the Portuguese market, shows that 31% of consumers choose Riberalves as their favorite codfish brand.



The “Marcas de Confiança 2016” (“Trustworthy brands 2016”) survey, a Reader’s Digest initiative reflecting upon the trust consumers have towards specific brands, products and services within 65 categories, has shown that Riberalves is the favorite brand for the Portuguese when it comes to codfish.


Renowned as the most comprehensive analysis of consumer preferences, this is the 16th edition of the “Marcas de Confiança” survey in Portugal. 2016 was the first time that an edition of this survey included a “codfish” category. Global results are based on a statistical sample of 13 200 consumers with an 8,1% answer rate. This survey concluded that a majority of consumers — 31% — chose Riberalves as their preferred codfish brand.


“The leadership in this field is yet another acknowledgement of the value sustaining the Riberalves brand, a major reference in the codfish sector in Portugal and one of the top 100% Portuguese brands. Throughout the last 30 years we have tried to foster the growth of our brand standing on two fundamental pillars: quality and innovation. Understanding that the quality we aim at and the new products are aligned with the needs of the Portuguese people, who are the most demanding and passionate codfish consumers in the world, fills us with pride”, says Ricardo Alves, general manager at Riberalves.


In 2016, Riberalves had already been awarded the “Sabor do Ano 2016” (“2016 Flavor of the Year”). This award, which celebrated the Ready-to-Cook Riberalves codfish as a Tried/Approved product by consumers, was awarded in every one of the previous six Portuguese editions of this award: 2010, 2011, 2012, 2013, 2014, 2015 and 2016.


On Riberalves

A Portuguese company, Riberalves is a world reference when it comes to processing cod, producing around 30 thousand tons of codfish per year. Riberalves was launched in 1985, but it only started focusing on codfish processing in 1990 when its first industrial unit was built in Torres Vedras. From 2003 onwards, fostered by a major investment in a new industrial unit in Moita — as of today, the largest codfish plant in the world— Riberalves enhanced its production capacity by 60%. This allowed the company to establish itself as the leader in the production of a new sort of product that satisfies modern consumer needs and tendencies: the Ready-to-Cook Codfish. Showing a 150 million euros turnover and exporting around 40% of its sales volume, Riberalves is the reference within a business group that also holds companies NovoDia Cafés, AdegaMãe (a 5 million euros investment in winemaking and wine tourism) and Riberalves Imobiliária.