On 8 June, World Oceans Day, Riberalves joins forces with the MSC, Marine Stewardship Council, with the aim of giving voice to the cause of ocean sustainability and the preservation of marine life. This awareness initiative is present in the various digital platforms of the brand.

A small gesture can be as immense as the sea. Choosing fish of sustainable origin is a decision within the reach of consumers, who can identify, on various products, the MSC certification seal, a blue label only applied to fish and seafood of wild origin, from certified sustainable fishing. This is the case of codfish of the Riberalves brand.

This MSC certification is highlighted on the Riberalves codfish packaging. Consumer information is a contribution of the industry in the fight for the conservation of marine resources. It is important to alert to a new collective consciousness, which can contribute to the protection of life in the oceans and also so that future generations continue to have the same access to sustainable fish.

The Marine Stewardship Council is a non-governmental, non-profit organisation set up to address the problem of unsustainable fishing.

Its mission is to contribute to maintaining the health of the world’s oceans by regulating best practices throughout the fishing and fish production chain, certifying all those involved in the process through the blue label of sustainability.

MSC works with a range of partners to encourage and create a sustainable global seafood market, recognising sustainable fishing practices and informing consumers, at the point of purchase, of the origin of the fish and seafood consumed.

Celebrate World Oceans Day!

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It is a case of National Passion, which is also manifested in more than 20 countries around the world. With Riberalves, the reference Portuguese brand of Codfish, the “Loyal Friend” reinvented itself through the most diverse products of Portuguese Cure, it reached new markets and new generations. This National Passion is anchored in history, but the Codfish, with all its gastronomic value and even convenience, imposes itself as present and future. The National Passion continues and now has a new face. David Carreira is the new ambassador of Riberalves Codfish!

Icon of the younger generations, singer and actor, David Carreira is the symbol of a Portuguese success based on family values, work, the spirit of sacrifice and creativity. He is also passionate about cooking and in particular Codfish. Thus was born the partnership with Riberalves Codfish, which is now made known and starts, precisely, with a digital campaign that unveils a first recipe of Codfish made by David Carreira himself. The focus is on the quality, taste and practicality of the Riberalves Ready to Cook Codfish. The campaign is already online and begins a contents plan that will bring many surprises, always around what is the biggest symbol of the Portuguese Gastronomy. The Codfish.

“I am so proud to be an ambassador of a historic brand such as Riberalves. I was fascinated when I met the company and the founding family. We share the same values, of family, of tradition, as well as an enormous desire to ensure quality in everything we do. We also share a huge passion for this Portuguese product which is Codfish. It couldn’t be a better partnership”, says David Carreira.

“We are pioneers in Ready to Cook Codfish and our focus continues to be on innovating and developing new Portuguese Cured Codfish products, with maximum quality and flavour, that can meet the demands and new needs of Portuguese families. We also have the obligation to renew the codfish tradition among the younger generation and we are proud to be able to count on the creativity and irreverence of David Carreira”, says Ricardo Alves, director of Riberalves.

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The best Portuguese cured codfish continues to reinvent itself and is also served… boneless! Celebrating the Christmas season and celebrating its 35th anniversary, Riberalves launches in the Portuguese market its most recent ready to cook product: the boneless codfish loins! A product that enhances all the flavour and quality that distinguish the brand, but also a whole new convenience.

Subjected to the emblematic Portuguese Curing, for a period of 9 months, and developed from Salted Green Codfish, from the best origin, this new reference results from a whole traditional process in which, in the final stage, each cut of codfish is manually cleaned of any bone. The result is a premium loin, which provides a new consumption experience, guaranteeing the taste, texture and the enthralling flakes, attributes so valued by the Portuguese, the world’s largest and most demanding codfish consumers.

“This boneless codfish is a premium product that adds even more convenience to our range of ready to cook codfish, but is also a more appetising product for those who may be less comfortable with codfish bones, namely younger consumers”, emphasises Ricardo Alves, director of Riberalves. “This is how we fulfil our vision: we value the history and tradition of the best codfish, offering innovative products that meet the new needs of families”, he concludes.

Almost 20 years after the pioneering launch of the first soaked Portuguese Cured codfish (the so-called Ready to cook codfish, which would make Riberalves the reference codfish brand), the Torres Vedras-based company continues to invest in reinventing the consumption of codfish, contributing to the historic moment in the market of the transition in consumption from salted dry codfish to ready to cook codfish. This new category of products already represents more than 60% of the sales of the company.

The new Boneless Codfish Loins are already available in the market in 450G packs.

ABOUT RIBERALVES

Riberalves is a family company, 100% national, world reference in codfish processing. Founded in 1985, Riberalves focused its activity exclusively in the codfish sector from 1990 onwards, with the inauguration of a first factory in Torres Vedras. From 2003, thanks to the investment in a new industrial unit in Moita, today the largest codfish transformation factory in the world, Riberalves extended its production capacity by 60% and became a reference in the development of a new product capable of responding to new consumption trends: the Ready to cook Codfish. With a production of 25 thousand tons/year and exports that represent 25% of sales, Riberalves is a reference in a group that also includes the companies AdegaMãe and Riberalves Imobiliária.

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Following the outbreak of Covid-19, the characterization of a Pandemic declared by the World Health Organization and the quarantine recommendations advised to the national citizens by several organisms, namely the Directorate-General for Health (DGS), Riberalves starts a distribution operation of Ready to Cook Codfish at home, in the District of Lisbon, without delivery costs, trying to cover the needs of the citizens.

The initiative aims to minimize the limitations in individual travel, making possible that only one person, the Riberalves employee, can reach as many homes as possible. In this sense, deliveries are made possible by Riberalves’ own distribution fleet, installed and operating in the District of Lisbon, with guaranteed agility, not being able, for logistical reasons, to extend to other parts of the country.

The operation, from order processing to delivery, observes the best health, hygiene and food safety practices, as well as the DGS recommendations, related to the prevention of contagion from Covid-19. In this sense, deliveries are made upon pre-payment and orders are left at the door of the indicated addresses, without social contact. Still, Riberalves appeals to all DGS recommendations to be followed by customers.

All the mechanics of the initiative are announced at www.riberalves.pt. Orders, with a minimum value of 35€, should be made via email.

All the mechanics of the initiative are announced at www.riberalves.pt. Orders, with a minimum value of 35€, should be placed via email bacalhauemcasa@riberalves.pt, subject to stock and distribution capacity. The form of advance payment guarantees the absence of social contact.

In parallel with this initiative, Riberalves, as a food company, continues its mission of supplying the distribution chain, seeking to contribute so that the Portuguese continue to have access to essential products. All the company’s activity follows the DGS recommendations.

Finally, Riberalves expresses a public word of homage and gratitude to all its employees, and also to all the Portuguese people who, thanks to their effort, spirit of solidarity and commitment, have done everything to adopt the best practices of prevention against Covid-19, keeping their jobs, guaranteeing national production and household supplies. These people evoke the best values that characterise the History and People of this Country, values that are fundamental to overcome this moment.

#StayAtHome

ABOUT RIBERALVES

Riberalves is a family company, 100% national, world reference in codfish processing. Founded in 1985, Riberalves focused its activity exclusively in the codfish sector from 1990 onwards, with the inauguration of a first factory in Torres Vedras. From 2003, thanks to the investment in a new industrial unit in Moita, today the largest codfish transformation factory in the world, Riberalves extended its production capacity by 60% and became a reference in the development of a new product capable of responding to new consumption trends: the Ready to cook Codfish. With a production of 25 thousand tons/year and exports that represent 25% of sales, Riberalves is a reference in a group that also includes the companies AdegaMãe and Riberalves Imobiliária.

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The post Miguel Laffan is the new chef ambassador of Riberalves! appeared first on Riberalves.

Fish of 100% wild origin, rich in protein and low in fat, codfish is the perfect ally of a balanced diet, enhancing the most diverse recipes, whether the most traditional or those interpreted by the new cuisine. It will be precisely Michelin-starred chef Miguel Laffan, ambassador of Riberalves, who will present a workshop on Sunday, with his healthy summer tips regarding codfish. At the same time, Riberalves will meet consumers in the Organic and Healthy Space of the Continente Food Festival, highlighting the characteristics that make codfish one of the best animal proteins available.

“The Continente Food Festival has become an extraordinary event, celebrating gastronomy and being close to consumers. Riberalves is naturally present, as a reference brand of codfish, valuing this heritage that is the codfish, a unique fish, in its quality, flavour and healthy value”, says Marilina Louro, Marketing manager of Riberalves.

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